Game Price Hiking in Europe for MW2

From wedotech.net, our friends over in the UK our being squeezed on a serious price increase for Modern Warfare 2. Watch the video on the level of seriousness. Game prices this generation already started higher this past few years and all indications looks like it may be going up even higher.
I kind of agree with higher prices: people will start to look for other alternatives...like used games...putting them off for 6 months/year til a serious price drop....only buy a smaller amounts than what we would like...encourage piracy...or just quit gaming altogether. This along with the recession/depression could bring about another gaming crisis of ruining the industry. Activision already made threats to SONY about lowering the price of their console. Kind of ironic that they are increasing Activisions pricing on their games.